Marketing of General Electrics Essay Example | Topics and Well Written Essays - 2000 words

Marketing of General Electrics - Essay Example The focus in this paper is on marketing as a wider sphere that encompasses all of the most crucial aspects like increasing the visibility of the products and therefore increasing the sales to a great extent. There is no hard and fast rule available when it comes to marketing and one needs to be aware that a thorough watch of the market and the events surrounding that is what is needed in order to gain maximum benefit out of it. In the business arena, a good marketing is definitely a must and without marketing even the finest of products and services will not be able to get the results and attention on the whole. A competitive advantage is something every business will look forward to and it is through marketing can a business attain the essential reach. Decisions making is an important aspect of marketing and is a determining factor of a business to a great extent. It is a process through which the consumer opts to go for a particular product or services which they have got used to w ith time. The concept of decision making is very crucial and is a winning point for any product in the competitive world. If a deeper look into decision making is taken it is a kind of psychological feeling or attachment that one gets towards a particular products or brand overall. It is a common thing in the marketing sphere for people to get attached to particular brands or products rather than other factors. If they are convinced of the fact that a particular brand will always provide quality product or service then consumers will go for it irrespective of all other available options. Brand perception is an aspect that rules the world of marketing (McLucas, A 2003). In this paper, let us see the strategies followed in decision making by reputed brands on their products. General Electrics is one of the most famous companies of all time that is famous all over the world. It is a corporate giant that has established it to be the best brand and it has capitalized well on the brand as pect. It is a company that is operating all over the world and has got a huge resource base as well. The company is known for its best services and initiatives which are set to turn around the entire line of sales in its favor. A more comprehensive study regarding the company, its initiatives and services that keeps things working the right way is discussed in the paper (Salaman, G 2001). If we take GE into consideration, it can be understood that the company gives more importance to that of human resources aspect. For the purpose of a stable business, it is important to have some good and reliable resource base with them. A good HR program is the backbone of the proper channel and organize of work, thus it is the absolute necessity to show importance in this are. GE seems to have understood about this fact and is known to provide with all the effort it can in order to keep the human resource aspect intact. There is several HR initiative programs carried out by the company in order to make it beneficial for the company as well as the employee. There are several ways through which the company aims at streamlining and molding its resource in order to get the best out of it on the whole (Gelder, S 2005). The best strategy that is used by GE is that it trains as well as cares on its HR sphere. It becomes very much important for one to keep the internal space in a steady way to get a positive wave from outside and GE exactly does that. The idea is to drive its brand as a group to get better result for the brand. GE aligns human resource with that of administrative function as it has its business spread across all over the world. The decision making prowess of the company is well known in the business field and it has always manage to take ultimate control of its resources. The human resource aspect is integrated into the management system of the company. The company’s top management makes it a yearly affair to formulate a set of HR rules for the year along w ith that of the goals and objectives. It shows a great deal of interest in decision making