Social Media And Corporate Communication - 1507 Words

Social media has driven corporate communications, collaboration, and decision-making. Being able to communicate directly and instantly with company stakeholders and any level employee marks the transition from the traditional one-way output of corporate communication. This thesis paper aims to show the direct relationship between social media and corporate communication, focusing on corporate communication changes that have occurred as a result of social media tools. Communication has always been of great importance within corporations, whether it’s over the phone, person to person, or through written forms. Understanding how corporate communications models work forms the foundation from which social media grew. Social media is an umbrella term that uses multiple marketing concepts of the traditional corporate model. Social media includes insight, instant messages, experiences, communities of people that generate content using online technologies, and sharing of opinions. Exam ples of social media tools that corporations are now using are video sharing (ie. YouTube), social networks (ie. Facebook), micro-blogging (ie. Twitter), and video conferencing. In the corporate world today, the success and or failure of any company is based on the ability to adapt and public perception. The opinions of investors, employees, and stakeholders are crucial to the long-term success of any company. Social media not only offers a company the opportunity for direct and instant corporateShow MoreRelatedThe Impact Of Social Media On Corporate Communication Strategies2463 Words   |  10 Pagespaper will explore the impact of social media on corporate communication strategies. It will examine what social media encompasses as well as an overview of social media from a historical context. Moreover, it will provide an in-depth explanation about the different types of social media. Furthermore, it will describe the steps involved in implementing a corporate social media strategy . In addition, it will delve into the influence that social media has on corporate reputation. It will also investigateRead MoreThe Role Of Social Media On The Marketplace Essay1743 Words   |  7 PagesMarketplace The all encompassing Internet and more recent evolution of Social Media have not only fundamentally changed how corporations communicate internally, but also enabled before unimaginable methods of reaching a global marketplace. Unlike never before, even small businesses are now able to reach beyond their limited local market to a vast consumer base. As previously mentioned in regards to internal communication, the Internet has provided a medium for businesses to instantly reach a globalRead MoreA Position Within The Political Communications Field1396 Words   |  6 Pages1. Introduction: This paper will focus on a position within the Political Communications field. Political Communications is a sub-field incorporating both political science and communications disciplines; dealing with the production, and distribution of effects of information, both through the use of media interpersonally and within a political context (Norris, 2004). The process operates downwards from governing institutions towards citizens, horizontally in connection among different politicalRead MoreApplication Of The Communication Policy775 Words   |  4 PagesIntroduction The purpose of the communication policy is to ensure the PNC employees are within compliance to avoid lawsuits. The policy provides a framework of how communication takes place eternally. Purpose †¢ PNC is committed to make sure the policies, procedures and guidelines are set in place to support the communication within the company. †¢ PNC is even further committed in developing communication channels that will keep stakeholders connected and aware of any changes that are made. †¢ PNCRead MoreRelationship Between Green Marketin and Societal Marketing Concept for Corporate Image Building of a Firm (as a Marketing Manager)1106 Words   |  5 PagesMARKETINGMANAGEMENT RELATIONSHIP BETWEEN GREEN MARKETIN AND SOCIETAL MARKETING CONCEPT FOR CORPORATE IMAGE BUILDING OF A FIRM (AS A MARKETING MANAGER) CONCEPT OF SOCIETAL MARKETING Societal marketing concept holds that the organisation is to determine the needs and interest of the target market and to deliver the satisfaction more effectively and efficiently than competitors in a way that preserves or enhance the consumers’ and society’s well being. Societal marketing aims towards optimisingRead MoreSocial Media Marketing Communication Marketing874 Words   |  4 PagesSocial Media Marketing Communication Overview As seen in product marketing, successful marketing requires organizations to think outside of the box and find new ways to communicate to their consumers. The majority of consumers utilize social media such as Facebook, Twitter, Instagram, and YouTube; organizations must exploit their marketing techniques on these sites in order to maximize their advertising range (Adis, Ing, Osman, Razli, Pang, Sondoh, Majid, 2015). Not to mention, social mediaRead MoreMarketing through Social Media1363 Words   |  5 Pagesconsumers and brands, and more specifically how Social media has changed this relationship and what this means for companies trying to improve their brand awareness, which is defined by Keller (2009) as â€Å"the strength of the brand†¦in memory as reflected by consumers’ ability to recall or recognize the brand under different conditions.† For the purpose of this literature review, ‘Social media’ will refer to online technologies such as forums, blogs, wikis, Social network sites (SNS) and content communitiesRead MoreMajor Research Project – Crisis Communication Analysis744 Words   |  3 PagesRESEARCH PROJECT – CRISIS COMMUNICATION ANALYSIS OF SAMSUNG GALAXY NOTEY 7 EXPLODING DEVICE In 2016 Samsung faced a devastating blow its corporate image, when malfunctions in the newly released Samsung Galaxy Note 7 lithium battery causing these devices to unexpectedly explode endangering the safety of its consumers and other innocent civilians. Maintaining a favorable image is crucial for organizations, and crises threaten this making the need for effective communication of vital importance. Samsung’sRead MoreThe, Capital One, And Bowsart888 Words   |  4 Pagesenough submissions. Bridgepoint is only open to members of the Network, but Capital One is open to artists and other non-members. Thus far, we have received much more submissions for the Capital One event. Location is key. Capital One is set in a corporate building and can generate more cliental. My task was to transfer each artists’ submission from the website into a document for the board. An artist can submit up to three images for each event. For example, only 8 pieces of artwork are selected byR ead MoreSocial Responsibility And The Nonprofit Sector1180 Words   |  5 PagesAmerica. The purpose is to inform those in the communication field, moreover; those with a concentration in public relations to the use of language, format, and target audience of presentation in current research studies. The following articles Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors, written by Richard D. Waters, Ph.D. and Holly K. Ott, M.S. and Examining Modern Media Relations: An Exploratory Study of the Effect

Coral Eugene Watts Free Essay Example, 2000 words

But within no time, there was news of women being stalked, attacked, and even murdered. CRIMES COMMITTED: Coral began his life as a serial killer when he was 20 years old in 1974. He used to kidnap his victims from their homes, and then after torturing them, used to kill them brutally. His victims were usually women of the ages between 14 and 44, and were mostly white. On October 25, 1974, there was a knock on the door of a 23 year old Lenore Knizacky. On opening the door, she found a young black man standing there; he asked for someone named Charles. Soon the man started to strangle her, but she was able to free herself. She called the police but they were unable to detain him. Gloria Steele a 20 year old girl was believed to be the second victim of Coral. She was murdered on October 30, the same year in Kalamazoo. There was a knock at her door too, and the same black man was standing, and asked for someone named Charles. The stranger attacked Steele with a knife and stabbed her to death. We will write a custom essay sample on Coral Eugene Watts or any topic specifically for you Only $17.96 $11.86/pageorder now The same man was found to attack another woman at her apartment on November 12, 1974. She was lucky enough to escape and got a chance to note the assailant’s car number plate. After an initial investigation, the police found the car to have been belonged to Carl Eugene Watt. Coral was arrested in December that year, when the two women who were attacked but escaped, identified him. Coral divulged to a dozen other attacks on women, but never confessed to the killing of Gloria Steele. He was then sent to a psychiatrist for treatment and assessment before appearing in the court. He was never convicted for the murder of Steele because there was not enough evidence. He was officially assessed in the summer of 1975 and sentenced for one year in jail; and was released in the summer of 1976. The psychiatric evaluation revealed that Coral felt no guilt for his crimes and did not have any sort of emotional feelings. However, he did not suffer from any sort of psychological disorder and was able to differentiate between wrong and right. Although Coral murdered several women between 1974 and 1982, the police was unable to convict him for eight years, because there was no evidence on any of the crime scenes. His crimes were not sexually motivated and were done in many different areas and even states. He was not even a suspect for any of the murders and was not involved with any of the victims. Coral married a woman named Valeria in 1979. They broke up only six months later. Years after, Valeria while talking to the police admitted that Coral was an extreme violent person.

Euthanasia The Right Choice Essay - 2359 Words

Euthanasia: The Right Choice Works Cited Missing Dr. Kevorkian is a physician in Michigan. He is a well-known physician, although to some, he is known for the wrong reasons. He is known to most for assisting in the suicide of those who ask for help in their deaths. He has assisted in the suicide of over 140 people. This essay will discuss the financial benefits of allowing physician assisted suicide and euthanasia, doctors’ opinions on euthanasia, the consequences of Dr. Kevorkian’s actions, and why assisted suicide is the right choice for terminally ill people. Euthanasia is the patients’ choice and should be made legal in the United States and Dr. Kevorkian should not be sent to prison. When someone has no value of†¦show more content†¦The reality is people do suffer, people are in pain, doctors cannot always fix a problem; they can only do their best. Many would do anything to keep their loved one alive for just one more day. However, sometimes one needs to realize they cannot put their friend, lover, parent, or sibling through so much suffering and pain. What Dr. Kevorkian does is helps the patient die before they become so miserable, they remember their life as hell. Do you want to be the person responsible for making live against their will? Homicide is defined as â€Å"the killing of one person by another†; yes Dr. Kevorkian administered the lethal drugs into some of his patients, but did they not ask for it? Dr. Kevorkian has never killed anyone without their consent. He should not be put in prison for any amount of time for doing something he was asked to do, with written proof that the PAS was wanted. Kevorkian was sentenced to prison in 1998 for the death of a man suffering from Lou Gehrig’s disease, Tom Youk. Although Dr. Kevorkian had the victims consent, he was sentenced to 20-25 years in prison for murder. Dr. Kevorkian made an appeal in 2001 stating; â€Å"Mercy killing is constitutional.† However, Kevorkian remains in jail today because the Michigan court of appeals does not agree with his statement. During his trial, Kevorkian asked the judge if he could call Youk’s wife and brother to confirm the suffering YoukShow MoreRelated Euthanasia: The Right Choice for America Essay1779 Words   |  8 PagesEuthanasia: The Right Choice for America The ethical debate of euthanasia continues while Oregon remains the only state in which it is legalized in. Based on the success of the Oregon euthanasia law, this law should serve as a model to the rest of the nation and it should be implemented all across the U.S. The success and effectiveness of this law can be seen through many case studies and statistics. Of course, there is a line that is often crossed with doctors who euthanize under unlawfulRead MoreEuthanasia: Ethical Choice or Not?1236 Words   |  5 PagesIn today’s society we are constantly being presented with choices that require our judgement on whether we believe that choice is ethical or not. Most of these choices are not things that we will likely ever be confronted with, and yet we are compelled to judge the moral actions of others. Euthanasia has come to the fore-front of these moral and ethical issues. Euthanasia is defined as â€Å"the painless killing of a patient suffering from an incurable and pa inful disease or in an irreversible coma† andRead MoreThe Debate Over Euthanasia And Physician Assisted Suicide Essay1441 Words   |  6 Pages Legalization of Euthanasia in the United States The debate over Euthanasia and Physician Assisted Suicide is becoming progressively complicated as doctors develop a better understanding of its purpose and usefulness. Euthanasia, a Greek term meaning â€Å"good death† and it can portray as a killing of a patient who chooses to take this course of action by applying, administrating, and enduring a procedure to terminate their life (Euthanasia Debate). Prescribed when a patient is in intense pain or sufferingRead MoreEuthanasi Active And Passive Euthanasia1229 Words   |  5 PagesAccording to David Theo Goldberg, â€Å"Euthanasia involves terminating the life of an ailing person in order to prevent him or her further suffering† (459). The ending of one’s life should only be a last resort after having unbearable and untreatable illnesses. Euthanasia is classified into two categories which are active and passive. Goldberg also refers to active euthanasia as the ending of one’s life by administering a leth al treatment, while passive euthanasia is withdrawing treatment that may preserveRead MoreEuthanasia Essay : Euthanasia And Euthanasia863 Words   |  4 PagesThis is why Euthanasia is important and summarizing the research that I found on Euthanasia. Euthanasia is important because there is a lot of arguments about Euthanasia. Some people support it and some people do not support Euthanasia (Euthanasia and assisted suicide- Arguments). Euthanasia allows people to be free from physical pain. It is the hastening of death of a patient to prevent further sufferings (Euthanasia Revisited). The religious argument states God chooses when human life ends. EuthanasiaRead MoreEuthanasia Should Be Legalized For Terminally Ill People1064 Words   |  5 PagesThe word euthanasia has a Greek meaning â€Å"the good death. On the other hand, in the society today, there are deeper and more meanings to euthanasia than before. Voluntary euthanasia concerns itself with the consent of the person to die through the assistance of others. Voluntary euthanasia can be divided into two areas: passive voluntary witch is holding back medical treatment with the patient’s request, active voluntary killing the patient at that patient s request informing the assistant on howRead MoreThe Death Of Assisted Suicide861 Words   |  4 Pageswhether or not for legislative bans. So far doctor-assisted suicide is still illegal in most countries. Later in 2000, the Netherlands became the first country to legalize euthanasia. However, to local government s shock, their country became the destination of suicide-committing tourists. Assisted suicide involves our rights about living and death, involves the dignity of life, at the same time, it associates with unclear relationship between medicine and law. Generally, assisted suicide shouldRead MoreEuthanasia Is The Killing Of A Patient979 Words   |  4 PagesEuthanasia is the killing of a patient who is painfully suffering with the help of a doctor. The classifications of euthanasia are voluntary and involuntary. Voluntary euthanasia is the consent of the patient and involuntary is the consent by another person because the patient is unable to do it themselves. There are also two procedures known as passive and active. Passive euthanasia is when the doctor stops doing something that will keep the patient alive. Active euthanasia is when the doctorRead MoreEuthanasia Essays : Euthanasia And Euthanasia1432 Words   |  6 PagesDoes euthanasia assists patients to die with dignity? From fresh to dying, is the humanity multiplies the development natural law. Along with medicine progress and life enhancement, the people besides pay attention to eugenics, simultaneous starts to pay attention to the euthanasia. Since this century 50 ages, regarding euthanasia, many countries’ medical arenas, educational world, and ethical groups have been arguing about the euthanasia argument for many years, although many person of ideas haveRead MoreThe People : Ethics And Social Responsibility Essay1280 Words   |  6 Pages WRITTEN ASSIGNMENT 7 OGBE MOSES E VOLUNTARY EUTHANASIA For this week Unit 7 written assignment, I choose to talk about Voluntary euthanasia. A brief history and ethical and unethical dilemma of this topic will also be looked into in this assignment. A physician or doctor that carried out an act of voluntary euthanasia (Mercy killing), brings about the death of an individual who is in a state of bad medical condition because he or

Accounting Standards and Principles for Finance†MyAssignmenthelp

Question: Discuss about theAccounting Standards and Principles for Finance. Answer: Introduction Australian accounting standard has provided AASB 138 which provides the criteria and basis for recording intangible assets in financial statements and various aspects for the disclosure of the same. A detailed discussion has been included to provide the information about the measurement and recognition aspects of accounting standard. To explain the aspect in a better manner the financial statements of Genera bio-systems limited has been taken to provide the information about the disclosure in the statements about the same. It is necessary to disclose the information about the acquisition and development of intangible assets by the company. Overall the assignment will provide the overall aspects attached with the disclosure and recognition of the intangible assets. Intangible assets can be explained as the assets which the company acquire or develop for its business which cant be touched but it provides economic benefit to the entity throughout its economic life to the entity through improved revenues and also provides competitive aspect from other companies. But the recognition of intangible assets is made only when it fulfills the criteria and standard for the same. It is also very important to know the method for calculating the same in the financial statements and specific disclosures to be made. The standard for intangible assets AASB 138 applies for an asset only when it is not to be provided in other standard specifically provided to record the same. The standard also does not apply where the assets are for recording financial instruments which are specifically provided in AASB 132. The standard also does not apply to the activities related to the exploration and evaluation of mineral resources, oil and natural gas and similar non-regenerative resources (Bond, et. al., 2016). Intangible assets include expenditure made on scientific or technical knowledge by the entity like computer software, patents, copyrights, rights, licenses etc. Only those transactions are recorded as intangible assets when and only when they fulfill the recognition criteria prescribed by the standard. An intangible asset is recognized only if the following condition is met by the asset: Probable future economic benefits expected that are attributable to the asset will flow to the entity; and A reliable cost can be measured. Measurement of intangible asset by the entity is made on the basis of the probability of expected future economic benefit. Future economic benefit can be ascertained by making reasonable and supportable assumption which can be ascertained by estimate by management attached with the useful life of asset. Intangible asset should be initially measured at cost incurred in acquisition or development. The cost incurred in acquiring the intangible asset should be added to the cost of the main asset. The cost such as purchase price along with import duties, non refundable taxes or any directly attributable cost of preparing the asset for its intended use should be included in the cost of intangible asset. Recognition of cost of intangible asset ceases when the asset is capable of operating normally but it is not in use by the entity in actual. This means that only the cost which is incurred till the asset is ready to use should be included in the cost of asset. Once the asset is ready to use the cost incurred afterwards should not be included. Analyzing criteria for recognition, a review of listed company regarding the disclosure requirement has been made. Statement of accounts of Genera Bio-systems limited have been reviewed in order to disclose the requirements related to intangible assets. Company recognizes its intangible assets on the concept as specified by the Australian accounting standard board (AASB 138). As disclosed by the financial statement of Genera Bio-systems Limited for intangible assets acquired as a part of business combination, other than goodwill should be initially measured at fair value as on the date of acquisition. All the cost related to acquisition of the asset is included in the cost of the asset and shown in financial statement. Company has recognized the value of intangible asset initially at cost. Company classifies the intangible assets in its books as per its useful life. Asset having finite life period are subsequently measured at cost less amortization and impairment loss recognized over a period of time. Asset having indefinite useful life are not amortized and is measured subsequently valued at cost less impairment loss. The value of intangible assets is reviewed at regular interval. Method of annual review of intangible asset is used by the company in order to check the impairment or revaluation of intangibles hold by the company. This helps the company to know the actual valuation of intangible assets in possession by the company from which future economic benefit will flow to the entity. All the changes which are made in the value of intangibles are recognized in the books and statement of accounts is made on prospective basis (Castilla-Polo, et. al., 2016). Changes made in the amortization method are also calculated on prospective or by changing the period for amortization. Company also follows the recognition requirement related to the research cost as specified by the standard which says that recognition cost should be recognized as an expense in the statement of accounts. Specifying about the development expenses, entity specifies that it is capitalized only when the intangibles fulfill the feasibility test. When the financial study specifies that the project will be completed and will be able to generate future economic benefit to the entity (Russell, 2016). Also it is to be ascertained that the intangible will be able to measure reliably. Company uses appropriate method for recognizing the intangible asset in the financial statement. The useful period of the intangible asset taken as twelve years is made on the basis of the feasibility study conducted by the entity. The decision taken by the entity regarding the recognition of the intangibles should have connection with the useful life of the asset and the period over which the future economic benefit can be taken. The method used by the company for recognition and measurement of intangibles should be adopted after study otherwise the asset will be carried in the financial statement without having any value as compared to the market value. Company discloses the method adopted for valuation of its intangibles which gives transparency towards the stakeholders. It is very important to disclose the method of valuation and the useful period of the intangibles along with the basis on which the useful period has been ascertained (Yao, et. al., 2015). Company uses the recognition criteria as specified by the accounting standard board. Along with the method adopted by the entity it also discloses the value of intangibles under proper heading in the statements formulated by the company. Intangibles held by company are appropriately disclosed under non-current assets. Also inflow and outflow related to the purchases and sale of intangibles have been appropriately dealt in the cash flow statement. (Hunter, L., et. al., 2012) It is very useful for the company to recognize the useful life of the intangibles at regular interval on the reporting date which helps the company in recognizing the actual value of the intangibles. All the conditions attached with the intangibles are properly evaluated and impairment loss is recognized on the same. All the estimates and assumptions are ascertained in advance and the value of the same is accounted in the books in order to bring the asset in books at right value (Sinclair Keller, 2017). It is also useful for the company to value impairment loss on the intangibles so as to know the actual value of the asset as per market. These estimations are only used for the asset having finite useful life and not for the intangibles having infinite life as they are not amortized. The proper measurement and recognition criteria of intangibles is very important as it helps the company to bring the assets as per the norms and standard specified by the board and also the statement of accounts provide true and fair picture of the intangibles (Su Wells, 2015). Conclusion From the above discussion it can be ascertained that it is important for the entity to recognize and measure the value of intangibles as per the standard specified by the board. The standard provides the basis for measuring the value of intangibles in such a manner which helps in recognizing the true value of the intangibles in the statement of accounts. Reviewing the statement of accounts of Australian listed company Genera Bio-systems limited it was ascertained that the company follows the norms and provisions as specified by the board under AASB 138. All the estimates and assumptions are made on the basis of the useful life of the asset and on the basis of expected future benefit from the intangibles. (Lhaopadchan, S., 2010) It can be said that the usefulness of the intangibles in the statement is enhanced if the respective standards are followed as all the value attached with the asset is properly disclosed as per the specification of the board. Intangible asset are important to the entity and hence its valuation should be made with utmost care so that actual value can be ascertained for depicting the true and fair position of the entity. References Bond, D., Govendir, B. And Wells, P., 2016. An Evaluation Of Asset Impairments By Australian Firms And Whether They Were Impacted By Aasb 136. Accounting Finance. Castilla-Polo, F. And Gallardo-Vzquez, D., 2016. The Main Topics Of Research On Disclosures Of Intangible Assets: A Critical Review. Accounting, Auditing Accountability Journal, 29(2), Pp.323-356. Hunter, L., Webster, E. and Wyatt, A., 2012. Accounting for expenditure on intangibles. Abacus, 48(1), pp.104-145. Lhaopadchan, S., 2010. Fair value accounting and intangible assets: Goodwill impairment and managerial choice. Journal of Financial Regulation and Compliance, 18(2), pp.120-130. Russell, M., 2016. The Valuation Of Pharmaceutical Intangibles. Journal Of Intellectual Capital, 17(3), Pp.484-506. Sinclair, R. And Keller, K.L., 2017. Brand Value, Accounting Standards, And Mergers And Acquisitions:The Moribund Effect. Journal Of Brand Management, 24(2), Pp.178-192. Su, W.H. And Wells, P., 2015. The Association Of Identifiable Intangible Assets Acquired And Recognised In Business Acquisitions With Postacquisition Firm Performance. Accounting Finance, 55(4), Pp.1171-1199. Yao, D.F.T., Percy, M. And Hu, F., 2015. Fair Value Accounting For Non-Current Assets And Audit Fees: Evidence From Australian Companies. Journal Of Contemporary Accounting Economics, 11(1), Pp.31-45.